Aggregate began working with the Society of Family Planning in 2018. The organization had recently completed a strategic plan that would guide the organization for the next five years. They needed a communications strategy to support those efforts.

To develop the strategy, we spoke to stakeholders, including the Society’s members. The most significant outcome of our conversations was just how important the Society was to its members, who often felt stigmatized and isolated in their institutions. Regardless, they were proud of their work and to be members of the Society, which reflected their values of justice, equity, and science. We developed a new brand identity for the organization that captured that feeling — proud, loud, principled, and confident.

We’ve worked with the Society ever since, discovering new ways for those brand values to come to life and working side by side with them as they developed a new strategic plan that would bring them into a new chapter in their history, one that focuses on partnerships, impact, and inclusivity.

Check out the design updates we recently made to their website.