Aggregate was part of the research team for a UCSF School of Medicine study that aimed to understand how to increase access to medication abortion in the US. The core strategy focused on increasing the number of family physicians providing medication abortion as part of their primary care practice.
Aggregate’s role was to determine what (and how) to say to family physicians to encourage them to overcome obstacles and to embrace medication abortion care as an integral element of caring for the whole person, the whole family, the whole community.
Our strategy was to acknowledge the obstacles these doctors face — in their institutions and in their states; avoid ideology; normalize medication abortion care; tailor the message to acknowledge their career stage, geographical location, and the type of facility in which they provide care; and emphasize the point that the person who needs a medication abortion is THEIR patient.
Because we believed that patients would be a powerful influencer, we audio recorded a series of patient stories and developed strategies that would allow a patient to call on their family physicians directly about providing them with abortion care, if and when they needed it.
Read the research outcomes:
Family Physicians’ Barriers and Facilitators in Incorporating Medication Abortion
