The Bill & Melinda Gates Foundation and the David and Lucile Packard Foundation hired Aggregate to undertake an analysis of the international population, reproductive health, and family planning communications landscape to gain a better understanding of how the field talks about their work and how these messages impact their ability to speak with a unified voice to achieve their missions.

We interviewed communications and program staff at leading foundations and NGOs in the field and conducted a traditional and social media audit.

Our discovery process made it clear that, while there was interest in creating unified messaging, notable tensions existed between those who saw reproductive health primarily as a women’s rights issue and those who saw it as a driver in global poverty and global health.

As a result, Aggregate recommended and developed a message platform that focused on shared objectives versus shared values.