The Connecticut Health Foundation hired Aggregate to conduct an audit of the Foundation’s social media engagement efforts.

One of the conclusions of the audit was that the foundation had been successful in utilizing social media engagement as a strategy for brand building, but had not begun to use social media engagement strategically to support the achievement of program objectives. Doing so, Aggregate proposed, would increase understanding of the value of social media engagement among foundation staff members and, ultimately, their own engagement.

Later, we worked with the foundation to develop and execute outcome driven strategies that have made social media engagement a more integral tool in their toolbox.