At Aggregate we strive to be radical in our strategy, creativity, and storytelling—in our work and our lives. For the Aggregate team, being radical in our work means looking at our strategy with a different lens, always ensuring we tell our and our clients’ stories in the most streamlined and effective way. Being radical means: Being brave. Taking a risk. Trying something new or unique.
So, how are we radical? I asked some of my colleagues to tell me of a time they felt the most radical in their work or in their lives, or something radical that has inspired their lives and work.
Amanda: I don’t think I’ve ever actually felt “radical”—I only see my actions as radical in retrospect, like the time I left college because I didn’t feel like I had a clear purpose there; when I returned, I did so on my terms. To me, being radical means having hope. As the filmmaker Cameron Crowe said, optimism is a revolutionary act.
Amy: I spent one summer in college traversing the Chicago neighborhoods that my well-meaning parents lectured me to never visit. While interning for The Chicago Reporter, an inspiring investigative magazine focused on race and poverty, I interviewed dozens of people in the areas surrounding Cabrini Green and other public housing developments that were in the process of being demolished. Getting to know so many people whose lives were changing dramatically, who were being forced to relocate and enduring myriad hardships, was transformative. This experience reinforced my plans for my life and career: I was determined to work toward positive social change.
Barbara: From shipping myself to the Czech Republic at age 20 to study international politics, then to Denver for my grad program in International Development & Environmental Sustainability, to taking a chance on Seattle and landing this incredible job with Aggregate, I have always approached work and life with the idea that while you must make the most of what you have, you must not be afraid to try something new, step outside of your comfort zone, and do something radical to move forward. Whenever I’m stuck personally or professionally, I remember this quote: ‘If you don’t like where you are, then change it. You are not a tree.’ It may be messy and might not be easy, but if it isn’t working, try again and try something different. Look at it from a different angle. Do something drastic to reach your objective. Be radical. You—and your work—are not trees.
David: It’s a good question. I’ve done politically-inspired billboard modifications in the dark of night, linked arms with strangers in the streets of DC at the first WTO protests and turned my home into a sweaty all-ages punk venue. But others had done all of that stuff before, and often better. However, if I think of John Burroughs’ encouragement, “Leap, and the net will appear,” my most radical action was eschewing New York or LA after college and moving back to my hometown of Columbia, Missouri to make movies and start a film series. Eventually that series would spawn a theater and a festival and both would become cultural touchstones for our small community. That feels more real, and more radical, than any street action I’ve ever been a part of.
Josué: One late night, driving home from a show, I was stuck in traffic and noticed a completely inebriated man harassing a woman on the sidewalk. I couldn’t tell if they knew each other or if it was a random attack—all I could see was him violently grabbing and shoving her. As she tried to walk away, he pursued her. As they aligned with my car, I sprung out and interceded. I told the man to walk the other way and made sure there was a bit of distance before I got back in my idling car to rush home and change my pants.
The whole thing lasted 10 seconds, and afterwards I couldn’t believe what I’d done. I’ve never been in a fistfight and squeal at the sight of blood. But there was something radical in that moment. I didn’t think to process my decision, I only knew there was violence happening, and someone had to step in.
Melissa: In June after the Turkish government issued a ban on demonstrations, Erdem Gunduz, aka The Standing Man of Turkey, stood in silence for eight hours in the middle of square in Istanbul. Photos of Gunduz and other silent protests remind me of the importance of finding new ways of getting a message across.
Qui: Our first child is due in spring 2014. This is the most radical thing I’ve ever done.