How long does it take to tell a story that makes an impact?
Susan B. Anthony’s speaking tour in 1873 in support of women’s voting rights brought her to 50 towns and villages in upstate New York, where she repeatedly delivered a 533-word speech calling for women’s rights to the suffrage.
In the 90-minute documentary “Jiro Dreams of Sushi,” director David Gelb was able to display the sushi master’s life, passion, and perfection in such a powerful way that we connected with someone we otherwise may have never known or noticed.
And in one instant, photographer Marc Riboud captured the 1960s struggles of war and peace in the iconic photograph “La Jeune Fille a la Fleur.”
We all have a story to tell and now there are stages that encourage every person to bring their own story to life…in five minutes.
In May, I attended the 27th session of Ignite Seattle. Ignite is an event that brings together local storytellers and gives them each five minutes to share 20 slides that flip through automatically every 15 seconds. I heard stories about harvesting bugs for people to eat, drawing comics and saving the world, mastering balance on a unicycle, connecting with kids through video games, the human experience of live-translated calls, the power of lone travel, and an experiment in saying “Yes” for 30 days.
As I listened, I thought about how storytelling takes true grit. It takes passion and powerful motivation, and it requires a continued sense of exploration. Storytelling is about being curious and sometimes getting into trouble. Particularly in the social issue space, it’s important to be disruptive and provocative without being irresponsible. Storytelling is about creating an emotional connection. It’s about moving people to laugh, cry, smile or to remind them how to savor life. Good stories impart some sort of wisdom that empowers people to think—to think differently, think deeper, or think at all. Stories are kept in words, images, digital manifestations, film reels, and 140-character tweets. They are spoken, sung, written, filmed, recorded, photographed, painted, and designed. Stories can be told in five minutes, they can be told in two hours, and some stories never end. This is, ultimately, the magic of storytelling.