Driving Outcome-Based Engagement

Driving Outcome-Based Engagement

The Connecticut Health Foundation hired Aggregate to conduct an audit of the Foundation’s social media engagement efforts. One of the conclusions of the audit was that the foundation had been successful in utilizing social media engagement as a strategy for brand building, but had not begun to use social media engagement strategically to support the achievement of program objectives. Doing so, Aggregate proposed, would—in addition to supporting the achievement of program objectives—increase understanding of the value of social media engagement among foundation staff members and, ultimately, their own engagement. Since then, we have worked with the foundation to develop and execute outcome driven strategies that have made social media engagement a more integral tool in their toolbox.

The photo is by florianric and is licensed under a Creative Commons Attribution 2.0 License.

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