Listening to Online Conversations
It always begins with listening. There is no project that Aggregate takes on that does not include listening first to those we want to reach and engage. We are developing experiences that will encourage and enable people to take action. And we can’t design that experience without knowing what motivates them and what hurdles stand in their way. The Robert Wood Johnson Foundation wanted us to listen to what people were saying about the social determinants of health and to develop recommendations for the creation of an online community. So, we aggregated and analyzed social media content and ultimately—because of what we heard—our recommendation was that the foundation should not invest in that online community. Sure, in the back of our minds we wanted to build it, but we didn’t want to help the foundation throw a party to which no one would come.