The Vera Institute of Justice was throwing their annual fundraising gala and wanted to produce a video for the event. We noted that previous videos focused on the issue, versus the staff of Vera who come to work every day because of their passion and commitment to reducing mass incarceration. We wanted gala attendees to feel good about the people behind the organization in which they were investing. So we asked the staff to tell us about their dreams—both those that came to them while they were sleeping as well as their dreams for what the world could look like as a result of their work. “The unifying feature of people who work at Vera is that they’re hopeful; they believe that we can change things.”
The video was co-directed by our Creative Director, David Wilson, and Kristi Jacobson, who recently directed SOLITARY, an unprecedented portrait of life inside a supermax prison.