Defining Social Media Strategy

Defining Social Media Strategy

Aggregate works hand in hand with the Robert Wood Johnson Foundation’s Social Media Manager to guide the foundation’s use of social media. Our work began with an extensive audit of trends, viewpoints, and practices within the foundation to inform the creation of a social media strategy, which included guidelines for representing the foundation’s brand within social media, quantitative and qualitative metrics, and a peer-to-peer staff learning strategy. Additional work has included developing a decision tree to help the foundation determine when to launch a presence on a new social media platform, and developing and executing upon strategies to diversify the communities the foundation reaches and engages in its effort to build a Culture of Health.

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